Interview with Mr Yusuf Abubakar Tumi


Hello & welcome everyone !! ❤ ❤


Let me introduce you to a Muslim male figure whom I find very inspiring for many reasons; Mr Yusuf Abubakar Tumi. Some of you may have come across Yusuf on Instagram or Facebook and thought of him as a man with REALLY good fashion taste and style, but he is truly so much more than that and extremely talented! Yusuf Tumi the man behind AP Apparel Polo is a designer, entrepreneur, a stylist, a computer engineer and an upcoming worldwide fashion icon. Five words that come to my mind when I see Yusuf on social media are dedication, originality, motivation, hard work and humbleness.

1173624_472141059552354_319105814_n Yusuf Tumi is slowly becoming a household name with his various great achievements. To name a few, Yusuf was the winner of the Arise Magazine Award for Fashion Designer of the year 2012/2013.  He has been on Newcastle Fashion Week as well as being the founder of Stag House Fashion; an annual Fashion Show in Newcastle which has run for the past three years. Yusuf also works alongside Newcastle United’s Captain Cheick Tiote for Sky Sport Fantasy Football, whose favoured label is actually Yusuf’s brand AP Apparel Polo. Alhamdulilah I had the opportunity to interview Yusuf and get to a little more about him. 🙂


1498742_196385287226837_488416966_o1. I read that you are also a computer engineer, what made you want to pursue fashion and to become an entrepreneur managing your own clothing label?

It started as a uni project for my entrepreneurship course in 2011. Design in general has always been a thing in my eyes, because my mum was a seam stress while i grew up back in the late 90s around 94. I can remember she use to sew my ripped off pants and zips. My granddad is a merchant in hide and skins so i guess such stories from grandparent to parents inspired me.


AP Apparel Polo Clothing

 2. So for those who aren’t familiar with Apparel Polo, can you tell us a bit about your brand and the type of clothing we could expect to find?

Apparel Polo was founded in Newcastle 2011 and represents world class luxury, English Native and modern style. Our mission is to provide timeless products between a craftsman’s exclusive art skills, and a creative designer’s prime objective and inventiveness. AP Apparel polo delivers its expertise to bring exclusive, premium and distinctiveness to him/her: shoes, jackets, leather goods, and accessories.


3. We see a diversity of Muslim fashionistas around the world and not as many Muslim males focused on fashion. How do you feel when both male and females around the world think and refer to you as a male Muslim fashion icon?

Wow i wouldn’t call myself a fashion icon that’s a huge space to fill! Hahaha lol but yeah i am in path or trail of setting something different. It would be nice to see more of us expressing our fashion sense and art work to the world; we are deeply blessed with culture from different parts of the worlds.


1782024_207030689495630_1392576822_n 4. Is there anyone you looked to for style inspiration while growing up who helped inspire your taste in fashion today?

My dad was my first style icon especially when i saw some tweed Burberry. I have many style icons, my mum for the female folk and Malcolm X for the males. Different cultures inspire me more than just a style icon.


5. I admire that you have accomplished so much at such a young age, what advice would you give to youngsters to help motivate them and set goals?

Be humble, be sincere, have a plan, Pray to God. Ensure you have great friends who can support your campaign. Some words I live by and to help guide us all:

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

1622742_217899635075402_778883426_n ‘Hard work spotlights the character of people: some turn up their sleeves, some turn up their noses, and some don’t turn up at all.’

‘Where much is expected from an individual, he may rise to the level of events and make the dream come true’

‘It’s only when we truly know and understand that we have a limited time on earth – and that we have no way of knowing when our time is up, we will then begin to live each day to the fullest, as if it was the only one we had.’ da6066e4ae5911e391a1124f5236c9e2_6


 6. How did you get acquainted and establish a connection with Newcastle United’s captain Cheick Ismael?

I had an existing connection with a former Player Leon Best who left for Newcastle United. I guess be good at what you do and they would call you.


7. Living in London are you still in touch with your Nigerian roots and culture?

Haha I am between London and Newcastle, well i speak to my family all the time and if you follow me on my social media platform you would see i am always in Nigeria every summer. Home is where the heart is.


a527e0aeb77f11e38187123d95e2970d_6 8. Seeing as you are a private person, apart from Apparel Polo and having the status you have today, who is Yusuf Tumi behind the scenes? 🙂

I am into a series of stuff; I am getting involved in an energy drink, we have a cologne line, I am into hard ware and software technology apps and also video directing. I am a techno freak enthusiast!


9. How would you describe yourself in 5 words?

Charismatic, simple, humble, unorthodox, anything but ordinary and probably the most friendliest guy on earth.


08ea838eae5d11e3bd3012dc5ae80f5f_6 10. Other than your clothing label and being a designer/stylist Insha Allah what are some long term goals that you hope to achieve?

It would be to have a design school somewhere in Africa as well as a factory and a charity home.


Connect with Yusuf:




Instagram:           iamuzayap

AP Instagram:     apapparelpolo


Like/follow us on Facebook:

Follow me on Instagram:   natashatoffa



Til next time 🙂

Natasha ❤ xox

One thought on “Interview with Mr Yusuf Abubakar Tumi

  1. Love the interview, so inspiring to hear what people have achieved. I love fashion, textiles and art, it warms my heart to read about others achievements. Samhijabstyle instagram

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